Ravi Shankar, Senior VP and Chief Marketing Officer at Denodo explores different aspects of data management and how Machine Learning can enhance the data landscape.
1. Tell us about your role at Denodo. How much of your typical day is involved in innovating Data Virtualization for your customers?
As the senior vice president and chief marketing officer, I am responsible for Denodo’s global marketing efforts, including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing.
In a way, my entire workday is dedicated to innovating data virtualization and educating the market on its benefits. I am working on activities either directly with my customers such as conducting customer advisory boards, presenting with them in online and offline events, and moderating roundtable panel sessions, or with my team who interact with them through emails, website, and social media to make them aware of Denodo’s product capabilities, evangelizing about data virtualization, and helping answer questions about the market and technology differences.