Do you plan to partner with Shopify? Here are five proven ways to increase your eCommerce website's visibility, enhance UI/UX, attract new customers, and grow your business with Shopify development services.
Utilize On-Page SEO
SEO on-page focuses on optimizing internal elements of your website, such as page speed or keyword density. It does not consider external factors like backlinks and ranking authority.
If your website or product is in first place on Google search results.
Because search engines use your content to determine how it is ranked, on-page SEO plays a critical role. Shopify must make sure that your page content matches the keywords you have chosen to improve search engine ranking.
These are some common strategies that SEO agencies use.
Perform on-page site auditing
Utilize on-site web analytics
Speed up a website loading
Optimize meta titles, descriptions
Improvements to header tags and landing pages
Do keyword research and map
Optimize images and content
Enhance website architecture and improve internal links
Add Fast-Checkout Options
To prevent customers from leaving, the agency knows that your website should have a simple and clear checkout process. This is optimized for desktops and mobile devices.
These are the top eCommerce store fast-checkout options that they may recommend to you:
Amazon Pay: An online payment service that is fast and secure with an Amazon login
AfterPay: A buy-now, pay-late payment platform to finance purchases
Shopify Shop pay
PayPal: A payment system that allows you to send and receive money online.
Run Google Ads & Social Paid Advertising
A Google Ads campaign is a Google Ads campaign that an agency uses to help shoppers find your brand while searching on Google for information, products, and services. This powerful marketing tool brings in large numbers of customers looking for what you offer to your site.
Google Ads allows you to place ads and reach customers via search results, third-party websites, mobile apps, and videos.
Another method of advertising is social paid advertising (a.k.a. Social media targeting or advertising via social media.
Paid social advertising targets potential customers via social media platforms. This uses their personal information to deliver highly-relevant ads. Social advertising can significantly increase conversions and sales, at a much lower cost.
Social media ads are a great way to increase brand visibility and build a following. Google Search Ads are a great way to get leads, sales, and other revenue. Your Shopify agency should be able to understand your goals and your target audience.
Optimize Theme Design and UX
A Shopify theme is like a racecar that takes your customers and carts to the finish. A Shopify agency is the mechanic that makes your theme run smoother, faster, and with fewer breakdowns.
It's all about making shopping enjoyable and simple. This becomes more complicated when omnichannel shops must offer a consistent look, experience, and feature across all outlets.
Shopify store development can help you improve the design of your store and make sure that search results display relevant products. You can also promote the most popular products on your homepage. Shopify marketers make navigation easy by limiting the options on the page.
Use email marketing automation
Shopify stores have the highest average conversion rate of Shopify stores with 4.29%. This is because email generates the highest email list growth at 4.29%.
Klaviyo offers a solid email marketing solution. The real advantage of Klaviyo lies in the customer information it collects. The data can be used to target specific groups based on different metrics and shopping habits. It is seamless integration with Shopify and is easy to use.
Get help growing your brand
Digital marketing agencies are being increasingly used by eCommerce companies to increase brand awareness, build a customer base and achieve a higher ROI than traditional marketing methods.
Shopify is a continuous work environment for growing your brand. Reputable Shopify agencies are equipped with the tools and experience to help you navigate the ever-changing eCommerce landscape.
Shopify development company like IoVista Inc can help you multiply your return on investments. They will help you increase sales and make your brand stand out from the rest.
Name: IoVista Inc.
Address: 5220 Spring Valley Rd Suite 568, Dallas, TX, 75254
Contact No: 214-239-0143
