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Improve Your Google Business Profile With These 5 Steps
In November of 2021, Google changed the name of its platform, Google My Business, to Google Business Profile (GBP). With this name change also came a local search update. As a multi-location business, are your local GBP listings optimized? Recent data shows the power of GBP – over half of GBP interactions lead to website visits. Similarly, 64 percent of consumers have used Google Business Profiles to find contact information. Whether you’re just getting started with GBP or your listings only need fine-tuning, this blog can help! We’ll dive into various tactics your multi-location business can leverage to level up your GBP and increase your locations’ online visibility. Each of these tips can improve your locations’ ranking, which hopefully results in appearing in the coveted Google 3-Pack results.