When two powerful subject matters, cognitive psychology, and data science are blended together, powerful analytics come through! Combining cognitive psychology
Martech Interview with Curtis Marshall - Martech Cube
When two powerful subject matters, cognitive psychology, and data science are blended together, powerful analytics come through! Combining cognitive psychology and data science allows companies to develop a deeper understanding of not only who people are, but also an individual’s decision-making.
1. Could you share a bit about yourself and your career before AnalyticsIQ?
Absolutely, I’ve spent over two decades working in the data and analytics space – specifically focused on B2B and B2B data. I started as an inside sales rep and worked to advance to multiple leadership positions. One position I’m particularly proud of was being appointed Senior Leader of DE&I by the CEO at my previous company.
