How to market your app to boost app downloads?
Your app is ready. You have gone through great pains and countless hours of development to get it ready. The testing is also more or less done with each feature that works the way you want it to. Now comes the challenge- Are you getting the expected response from your target audience? If your answer is negative, you need to market your app well to increase reach, engagement, and users. In this post, we’ll see how to do this.
Ensuring your app gets the number of downloads you expect can be challenging. Here are simple steps you can take for app marketing.
Promote your app on your website
When it comes to app promotion, the first place to promote it is your website. This is a zero investment strategy that can entice your website visitors to download your app. A simple banner on your homepage would do the trick.
Engage with your target audience on social media
Social media is the only place where you’ll find your target audience. You can post informative content and teasers of your app on Facebook, Twitter, Instagram, and elsewhere. Whenever someone comments on your posts, a prompt answer can help in app conversation for the best results.
Further, you can run ads on Facebook and elsewhere to reach the target audience of your choice.
Develop a viral loop
Here, you get your users to advertise for you. For instance, you could offer them a freebie or some tokens whenever one of their friends downloads your app on their recommendations. When people start referring the app to their friends, you can reap rich dividends just with a small freebie or token.
Feature your app in your emails
Just as you would promote your app on your website, every email you send is an opportunity to get more downloads. It doesn’t matter whether it is a newsletter, payment confirmation, or any other email you send to your target audience, an advert for your app is an easy way to boost app downloads.
Create an informative demo video
People would prefer to watch a video than read paragraphs of text. That’s why it’s important to make a demo video for your app. This does not mean you have to combine a few screenshots into a video, rather go for a dubbed video with great visuals and information to explain what your app does. It should be less than 3 minutes and show everything the app does.
You can then post this video on YouTube, Vimeo, Facebook, and other social media websites to garner interest and eventually boost app downloads.
Make your app visible in the app store
Just as you do SEO for your website, you have to do ASO- App Store Optimization for your app. The app store has certain algorithms which are used when anyone types in an app name.
To get mobile app traffic, your app should have a unique logo, name (preferably under 25 characters), concise description, speed and should meet all the technical requirements of the app store.
To start with, you have to do keyword research to see what terms people search for the most. Give the app a unique name and ensure it is uploaded in the right category. For best results, you should involve an ASO/SEO expert to get this done.
Summing Up
Even if you have limited resources, promoting your app for downloads is no rocket science. Though you might need the help of an expert, you can always choose to promote the app organically with simple tweaks here and there.
