Are You Using an Answers-Based Digital Marketing Strategy?
Ratings and reviews are other great tactics for preparing an answers-based digital marketing strategy. While the tactics mentioned above are used to understand what potential customers want to know about your business, ratings, and reviews can provide insight into what previous customers have experienced. Leveraging your ratings and reviews to understand any shortcomings your business may have can help prevent any future disappointment. For example, suppose your local nail salon has received various reviews emphasizing long wait times. In that case, your business can include a CTA to book an appointment on your local listings and promote social content that encourages customers to book an appointment.
On the other hand, things about your business may pleasantly surprise customers, which your business can then share in your marketing efforts. An excellent example of this would be your company receiving multiple positive reviews about the indoor pool at your local gym. If this isn’t already being highlighted in your marketing efforts, it’s time to reconsider.
How to Incorporate an Answers-Based Strategy into Your Marketing Efforts
Once you find the most commonly asked questions about your multi-location business by using the tactics above, you can begin incorporating the answers into your localized marketing strategy. To start, pick the top three or five questions, and determine how to incorporate them into your marketing efforts. The key here is to get creative! Is there a fun video your business can create answering the most frequently asked questions? While creativity is essential, it’s also critical for your business to share this information on as many channels as possible. The more opportunities a potential customer has to find crucial information about your business, the better.
Don’t let the stress of managing your localized marketing efforts across all of your business locations prevent you from dominating the competition.
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