The Guide to Various Types of PPC Ads

8 Types Of PPC Ads

This blog will discuss eight common PPC ad types available to those who want to use PPC advertising.

1 Advertisement Search

Paid search ads are the most popular type of PPC advertising. This is the type of ad that most advertisers use when they first start to experiment with PPC advertising. Advertisers select keywords they wish their ads to appear on. Then, they tell Google Ads the ad copy that they would like to appear when someone searches for their keyword. They also input the maximum amount they will pay if their ads are clicked.

Google Ads is the most popular method for advertisers to advertise on Google's search engine. Microsoft Advertising is another option for paid search advertising. This allows you to advertise on Bing's search engine. Bing has a smaller search volume than Google.

2 Display ads

Display advertising, another type of paid advertising, allows you to advertise your product or services to people who are surfing the internet. PPC search advertising is different from display advertising. Your ad could appear in front of users who are searching for your product. 

Display advertising allows the advertiser to place their ads in front of potential customers who have indicated an interest in your product. PPC search advertising has a higher conversion rate, while Display advertising is more effective. But, display advertising has a higher click price than PPC search ads.

3 Remarketing ads

Remarketing campaigns show ads to users who have previously visited your website. A remarketing campaign can be a very profitable PPC marketing campaign because the user already has shown interest in your company. This is often used to get customers back in the sales funnel or to cross-sell more products to existing customers. These are just a few examples of audience lists you can target with a Google Remarketing Campaign.

• All past users

• Purchased previously from this site

• Subscribe to the newsletter

• Viewed YouTube videos from businesses

• Cart abandoners

• The site visit lasted longer than x seconds, but I did not convert

A remarketing campaign with Google Ads may involve showing users image ads while they browse websites that are part of the Google Display Network. You can also remarket to users using image ads and video ads.

4 Video ads

Paid video advertising is more effective than organic video advertising because it allows you to get your videos in front of people who may not be familiar with your business or are not following you. It doesn't take much work to build an audience.

YouTube is a great place to begin if you are interested in video advertising.

5 Shopping ads

Just like a Search campaign, a Shopping campaign allows ads on search engines to be displayed. A Shopping campaign is different from a Search campaign. It includes a picture of the product, its price, title, and description. E-commerce companies that sell products can create a Shopping campaign.

Google only allows free traffic to be used on Google surfaces. Google Images, Google Shopping Tab, and Google Lens are all examples of this free traffic. 

6 Paid social ads

Paid social advertising is when ads are shown to users while they browse a social media site. Many paid social media platforms offer PPC advertising services. Facebook, Instagram, and Twitter are some of the most popular ones.

Advertisers who wish to do Instagram PPC can do so easily in the Facebook PPC advertising section. 

7 Sponsored ads for Gmail

Gmail Sponsored Ads allow businesses to advertise on Gmail. These ads can be created in Google Ads. This means that advertisers who have a Google Search or Shopping campaign can easily expand into Gmail Sponsored Advertising.

Clicking the ad will take the user to a larger version of your advertisement. They have the option to click through directly to your website.

You can add three Gmail-specific metrics to your Google Ads campaign data.

• Gmail saves

• Gmail Forwards

• Gmail clicks the website

8 Amazon Advertising

Amazon is a large company with a lot of volumes. Amazon offers a wide product selection and sells more than 12,000,000 products online. These statistics show that Amazon advertising is a must-have for e-commerce businesses.

Amazon provides paid Amazon Advertising, where businesses can use a pay-per-click model to get their products in front of people searching for them.

Amazon offers three types of campaigns.

• Sponsored product ads - Display an ad within the search results. When one of your keywords is searched for, your ad will appear.

• Headline Search Ads - Show an ad at the top of the page When one of your keywords is searched for, your ad will appear.

• Product Display Ads - Show images of your actual products, just like a Shopping campaign.

Wrapping up

There are many PPC advertising platforms available. This blog will focus on eight of the most popular PPC advertising types used by advertisers. PPC advertising is often started by a Google Ads search campaign. Many PPC advertisers start with this search campaign on Google Ads. There are many other options. It is important to experiment with new ad types to find the right PPC advertising strategy for your company. You now have a better understanding of the different ad types. 

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