eCommerce website engagement works on its first impression when a visitor opens the website URL. An attractive interface will ensure customers are encouraged to shop for products and stay loyal. An eCommerce website has additional features which distinguish it from others in terms of SSL configuration, payment features, site architecture, loading speed, and quality images. To keep all elements intact it is important to consult best eCommerce website development company that have relevant expertise. Otherwise, your website could slow down or fail to engage in the long run.
Tips to Start eCommerce Website Development
1. Select Development Platform
When it comes to eCommerce website development, investing in a proven platform like Magento is a must. This will ultimately handle both your initial number of products and those you anticipate for your future. To engage international customers, focus on platform having multi-channel expertise to upscale your business. See he development platform has theme which is visually appealing, easy to customize and mobile-responsive.
2. SEO Ranking Strategies
Website ranking has a vital role for traffic engagement. Ask your Magento development agency to integrate SEO and other marketing activities to ensure shoppers can find you. SEO is worth implementing because conversion becomes half from the first page ranking to the second page in the SERP. Site load speed with proper security features make a big difference to SERP. Shoppers abandon websites taking more than 3 seconds to display information. The whole objective is that faster loading pages results into a personalized user experience, and that’s a great way of getting sales.
3. Optimized Website Security
Website security is an important factor to build trust between customer and vendor. It takes several efforts to add advance security features for website expansion. Multiple security parameters need to be added starting from page encryption using HTTPS protocol. It is your responsibility to keep customers data secure from unaccepted online hacks. If you have credit card payment feature, it is your responsibility to ask Magento experts to add PCI (Payment Card Industry) compliant. For advanced security, avoid adding credit card information on your eCommerce store.
4. Add Quality Product Images
5-10 seconds is the time your eCommerce website have to engage a prospect for buying your product. So, it is important to get straight to the point, engage them and keep them hooked until you sell a product. Product images re a great solution to engagement and video retain them for longer. The key to customer engagement is having images from 360-degree point. Images lack feature to tell a complete story that video can easily do. You can hire Magento developer India to add product videos in the most engaging manner. Research shows that conversions grow via 134% when eCommerce websites have product video embedded.
5. Streamlined Checkout Process
No matter your website have all elements including site search, product images, security and speed, if it lacks simple checkout process all efforts are useless. If your customer face hurdles during the checkout process than try to eliminate them instantly. The first thing you can do is to add shipping fees and policies at the product descriptions. Next, if your eCommerce platform restricts any payment feature, it’s time to upgrade. One major challenge faced by customers is to “sign up” or have an account when planning to buy a product. Add guest checkout feature to resolve this challenge. Once they are done with buying, give them the feature to use the information to create an account instantly.
Wrapping Up
All the effort made to build an eCommerce website has sole objective to provide amazing "UI" and great "UX" for personalized shopping experiences. Creating a streamlined shopping system is the goal of every vendor. Always check your website by considering yourself a shopper. Look for methods to eliminate possible bottlenecks and focus on customer engagement methods.
