Depending on the specific company, the structure of the agency's departments may vary. But in general, the structure looks like this. The director of the agency manages the process of attracting and servicing customers. Its main task is to make the agency's activities a profitable business digital agency portland.
The account department performs the following tasks:
Attracts new customers, including preparing for participation in tenders. Sales managers and business development managers are responsible for this work. The main numerical indicator of activity is the new customers who have come.
Accompanies the customers who have applied. Account managers control the process. An important indicator of their activity is retention and increased profitability from new customers.
After attracting the customer, the tactics of promoting the client's product or service are thought out in the Creative Department. A team of creative professionals is working on this, which includes various employees, depending on the customer's request or on the company's available resources. Usually this is an analyst, copywriter, manager and producer (he is involved in estimating the costs of creating a web resource) and a media planner to develop a strategy for its promotion.
After the tactics are approved by the customer, and the development of the site layout or updating of an existing one is agreed, all work is transferred to the Production Department. The activities of web developers, designers and other specialists are controlled by the producer. He is responsible for making the site of the required quality on time and meeting the agreed budget.
Upon completion of work on the web resource, the main activity goes to the Implementation department, where issues of attracting and retaining users on the new web resource are resolved. It also summarizes data on the effectiveness of advertising events, which are later transmitted to the customer.
Throughout the entire project execution time, the account manager is the connecting element between the customer and a specific department in the organization.
Internet Agency
Internet agencies are often engaged in certain profiling areas, so they can solve only some tasks. In fact, some are strong in promotion, such as SEO, PPC, Email, SMM, but are powerless in creating general and creative tactics. Therefore, it is better to choose online agencies for specific advertising purposes in order to use their strengths.
Added value
An important difference between an agency and private specialists or an inhouse team is a large amount of expertise in different niches, the presence of specialists of different profiles and levels, as well as a lot of acquaintances and partners from the industry.
To understand how much the agency is "in the market", tell the contact person that you want to attend webinars, receive newsletters or go to events. As a rule, the agency can advise you or tell you about a case in a similar subject, often organizes offline and online events for clients, closed clubs. Some agencies are affiliated with associations and can recommend partners (for example, mobile application developers, designers, HR agencies). Agencies often have knowledge bases or a blog from which useful information can be gleaned. In recent years, agencies have been taking on the function of consultants for inhouse teams, conducting corporate training.
Promotion of the company on the Internet is a multi—component and painstaking work. And the formula for the desired result is here: expert expertise + your involvement and willingness to trust the contractor. Therefore, the choice of an agency is really important.
All the factors listed above will help you understand how professional an agency is in front of you and whether you will get not just an advertising executive, but a partner with whom you can develop a business.
