Why do they Call Email List Cleaning Instead of Email Aggregation?

pEmail list cleaning sounds spammy and the term really needs to be changed in this industry. Since most email marketers are using large scale ESP’s now to mail to their opens and clicks, every email marketer needs an email list cleaner free from the slander. I propose we change the phrases “Email List Cleaning” or “Email Hygiene” to “Email Aggregation”./p