Content Marketing Strategy: A Guide for B2B Marketers
If you are a marketer, you have probably heard about content marketing. You can call it a lead magnet. Content marketing can get you triple the number of leads than your everyday traditional advertising.
Hence, it is important to devise the perfect content marketing strategy for your brand.
In this article, we will go into the depth of content marketing. Without further ado, let’s get straight into it.
What is Content Marketing?
In the simplest terms, content marketing means promoting your brand through content. “Content” here can refer to videos, blogs, social media posts, influencer content, etc.
Now that we know what content marketing is, let’s discuss the components of an effective plan.
What is Included in a Content Marketing Plan?
A well-designed content marketing plan consists of the following 3 vital elements:
Knowing your audience – The purpose of any marketing plan is to attract an audience. So, to come up with the right plan, you need to know your audience first.
Achieving SMART goals – The right content marketing plan will help your business reach SMART goals (Smart, Measurable, Attainable, Realistic, & Time-bound).
Clear Brand Messaging – It should build a unique brand identity for your business. It should convey your brand’s message to your audience clearly.
On the basis of these elements, we will now discuss step-by-step how to create a winning content marketing strategy for your brand.
6 Steps to Creating the
Ultimate Business Content Marketing Strategy
Step 1: Examine your current content
Perform a thorough audit of the content you have right now. Check what is performing well and what is not. It will enable you to come up with a better plan in the future.
You may also want to analyze how frequently you are putting out content. Additionally, it is crucial to check the performance of different keywords.
37% of marketers have never considered content auditing. That means that you can easily overtake them if you take the time to properly audit.
Step 2: Set SMART Goals
Your next step would be to start setting SMART goals.
The content strategy you will make:
- Should specifically define your goals for the upcoming year
- These goals should be possible to achieve over a given timeframe
- You should be able to measure the results as you go
Using KPIs (Key Performance Indicators) can be a huge help here.
Step 3: Cover the Basics
To create the right strategy, you must first answer the following basic questions:
- Who is my target audience?
- What type of content will I use to reach them?
- Will this content be interesting/helpful/valuable to them?
- How can I use this strategy to eventually generate sales?
Step 4: Study Your Competition
Always conduct careful research on your competitors. Study their content strategy. How is it performing? What results is it getting for them? How can you go one step further?
Make sure you answer these questions before moving forward.
Step 5: Set a Budget & Stick to it
A workable content marketing strategy has a budget set in place. Get help from your financial team. Draft a proper budget for your strategy.
You would have to pay 62% less for content marketing as compared to traditional marketing. That means this method costs way less but produces far greater results.
Step 6: Launch & Learn
The final step would be to launch your strategy. Keep tracking your results. Acknowledge your strengths and weaknesses.
Feedback is essential if you want to create a successful long-term content marketing strategy.