Tag: Martech

How to take a more agile approach to consumer understan...

How to take a more agile approach to consumer understanding By Mark Walker,...

  • martechnology

Segmentation and Persona Building With MarTech

MarTech has traditionally focused on the execution of marketing and adverti...

  • martechnology

Martech Interview with Lynn Tornabene on Data Strategy

Lynn highlights in an Martech interview on data strategy about how marketin...

  • martech

How Shared Values Applies to Digital Media Industry

There is a shift happening in the wider business community. Organizations a...

  • martech

Martech Interview with Rytis Lauris, Co-founder & C...

1. Could you tell us more about Omnisend and the inspiration behind startin...

  • martechnology

Martech Interview with Lynn Tornabene, Chief Marketing...

With extensive marketing experience, you’ve driven growth for tech giants l...

  • martechnology

Creating successful campaign with the help of DSP

Programmatic advertising consists of buying and selling digital ad space. H...

  • martech

Martech Interview with Gregg Holzrichter, CMO at Crux

1. You recently joined Crux as the CMO; what does your 30-60-90 day plan lo...

  • martechnology

Martech expert unpacks the true cost of messy Customer...

Customer data is the primary need for today's businesses for product person...

  • martech

3 Ideas for Building a Better Loyalty Program

Building a better loyalty program is a goal that every organization should...

  • martech

Create a successful campaign with the help of DSP

We all have struggled with creating the first successful and profitable cam...

  • martechnology

Rewiring GTM strategy with Customer Success

GTM ensures you get to the right customers, but now revamp it to deliver de...

  • martech

Martech Interview with JR Sherman on Event Marketing

JR Sherman highlights in an Martech interview on event marketing trends and...

  • martech

Martech Interview with Faisal Galaria, Chief Executive...

1. Being the Chief Executive Officer at Blippar, what is it like to lead an...

  • martechnology

Martech Interview with Faisal Galaria on AR in Marketin...

The AR industry is developing and evolving day by day, with constant innova...

  • martech