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Tag: Martech

The Importance of Trust Between Email Senders and Subsc...

Performance metrics are critical to assess the success of email marketing....

  • martechnology
  • access_time

The Challenge of Lead Routing is that You’re Always Beh...

At the speed that most sales organizations move these days, Sales Operation...

  • martechnology
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Strategies for Marketing During an Economic Downturn

Economic downturns are faced by marketers in every business and tackling th...

  • martech
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Digital Marketing Trends to Watch Out in 2023

Not all marketing changes are here to stay, just as not all fads are trends...

  • martech
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Daily Practices of Data-Driven Marketers

In the absence of data, marketing is a stale interaction and businesses can...

  • martech
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Martech Interview with Ali Fazal on Creator Management

In the absence of data, marketing is a stale interaction and businesses can...

  • martech
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MarTech Interview with Deanna Ballew on Digital Experie...

In an Martech interview on Digital Experience, Deanna Ballew shares views o...

  • martech
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How to take a more agile approach to consumer understan...

How to take a more agile approach to consumer understanding By Mark Walker,...

  • martechnology
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Segmentation and Persona Building With MarTech

MarTech has traditionally focused on the execution of marketing and adverti...

  • martechnology
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Martech Interview with Lynn Tornabene on Data Strategy

Lynn highlights in an Martech interview on data strategy about how marketin...

  • martech
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How Shared Values Applies to Digital Media Industry

There is a shift happening in the wider business community. Organizations a...

  • martech
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Martech Interview with Rytis Lauris, Co-founder & C...

1. Could you tell us more about Omnisend and the inspiration behind startin...

  • martechnology
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Martech Interview with Lynn Tornabene, Chief Marketing...

With extensive marketing experience, you’ve driven growth for tech giants l...

  • martechnology
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Creating successful campaign with the help of DSP

Programmatic advertising consists of buying and selling digital ad space. H...

  • martech
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Martech Interview with Gregg Holzrichter, CMO at Crux

1. You recently joined Crux as the CMO; what does your 30-60-90 day plan lo...

  • martechnology
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