Amazon.com Inc. and Apple Inc. are planning to restart advertising on Twitter, according to media reports.
The developments follow a Thursday email sent by Twitter to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to kick-start its business after Elon Musk’s takeover prompted many firms to pull back.
Twitter billed the offer as the biggest advertiser incentive ever on Twitter. US advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a 100% value-added, equal to a $1 million cap.
A Platformer News reporter, on Saturday, tweeted that Amazon was planning to restart advertising on Twitter at about $100 million a year, pending some security tweaks to the firm’s ads platform. Read More
