In the brand sneaker industry, endorsements often create brands.
Nike, Adidas and puma, which we are now familiar with, have achieved great success. In addition to these big brands, there are many classic sneakers in NBA history.
For example, Nautica and Warner Brothers are trying to enter the brand sneaker market through the NBA, which is usually not related to the quality of sneakers, but to the players who support brand sneakers.
The following are the most popular endorsements in shoe history.
Karl Malone
Lagear, 1991
Nike accused lagear of stealing its springassist patent.
Bobby Hurley
ITZ, 1993
The former Duke guard is the only NBA player averaging less than 4 points per game.
In the rookie season, a serious car accident ruined his career. But as a Star Defender of Duke University, he once became the darling of the United States.
Bryant Reeves
Warner Brothers, 1995
This big country grew up in a small town in Oklahoma.
When Warner Brothers set foot in the brand sport shoe industry, it naturally thought that he was the perfect representative.
Glen Rice
Notica
Notica, 1997
Shortly after winning the MVP in the 1997 all star game, rice began to cooperate with the Nautica brand.
John Wallace
Karl Kani
Carl Carney, 1997
In 1996, the golden generation draft star player was selected by the Knicks, and then signed with Carl Carney, a street fashion brand.
Latrell Sprewell
Damanida
At the end of his crazy career, the city sports brand damanida released sprewellspinners, which implanted a real wheel in its heel and rotated like a car rim with every step.
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Click links for more information of brand sneakers:
https://markethive.com/thebrandshoe123/blog/whatkindofbrandsneakersshouldyouwearwithaskirt
https://medium.com/@thebrandshoes/worlds-top-ten-luxury-brand-sneakers-11d43ca4798a
https://thebrandshoes.hashnode.dev/the-two-major-brands-of-sports-shoes-have-begun-to-sell-on-sale
https://lovefashioninfo.blogspot.com/2022/07/8-pairs-of-comfortable-and-eye-catching.html
