AXISMOBI is a performance marketing agency that specializes in search engine marketing and mobile advertising, media buying and planning. It has offices in the Barcelona, Hong Kong, LOS ANGELES, Gurugram, Jakarta and London.
the most relevant content to their target audience at the right time. Performance marketing is a type of digital marketing that focuses on delivering
Performance marketing has been around for a while, but it’s only recently that it’s been given its own name. It was previously called inbound marketing or “online advertising.”
Performance marketers use data-driven insights to find out what their target audience wants, and when they want it. They then create content to meet those needs in order to capture the attention of their target audience and convert them into leads or customers.
How to Get Started in the Industry and Our Best Advice for Best Performance Marketing Agency.
AXISMOBI is a performance marketing agency that specializes in search engine marketing and mobile advertising. It has offices in the Barcelona, Hong Kong, LOS ANGELES, Gurugram, Jakarta and London.
Our advertising agency has managed over $2 billion worth of advertising campaigns, partnered with top brands to build their customer base, and helped some of the largest companies in the world reach their marketing goals.
Axismobi is a full service advertising & performance marketing company that provides creative services, campaign execution and management, media planning and buying, brand strategy development and customer relationship management.
Get the best performance marketing agency on board with Axismobi. With over 15 years of experience, we've seen it all. We'll help you with your campaigns, so you can get back to doing what you do best.
We track every ad by analyzing clicks, impressions, and conversions to learn which ads work best for your business. This way we can stop wasting money on ads that don't work.
We're a team of experts who know what it takes to create successful campaigns. Stop wasting your money on ads that don't work - let us take care of everything for you!
We automatically optimize your ads to maximize performance on Google Ads and Facebook Ads by automating manual processes that are too time-consuming for humans to do.
Full transparency
Axismobi is a transparent performance marketing agency that always keeps our clients up-to-date with the campaign's ROI and other key data. Besides, we offer a 100% money-back guarantee if we fail for any reason!
We provide transparent reporting so you can see exactly how much money you are making from your advertising campaigns – no secrets!.
An integrated system that connects advertisers and publishers to match the inventory with their demand.
A web server stores the advertising content and delivers it to mobile apps, web pages and other advertising mediums. It effectively uses technology to manage and measure ad campaigns' performance to increase campaign efficiency for both advertisers and publishers.
An organization that focuses on generating sales and leads through conveying its message to the right audience at the right time.
A software interface that allows software components to interact with each other using a specific protocol.
Through advertising, app downloading promotion and other methods, making money from a mobile app.
It refers to the ratio, which is calculated by dividing total revenue by total active users.
A process that helps increase your app stores visibility, optimizing your app content (keywords, description, icon, etc.).
An instrument to measure users activities in-app and the effectiveness of marketing campaigns.
The practice to test different experiences within mobile apps.
An app marketing technique that helps you reach a specific category/overall ranking by driving a large volume of installs in a short period attracting organic users. Thanks to higher visibility in the category and comprehensive charts.
It is a type of advertising placed at the top or bottom of the web page or app.
It refers to an approach to business or analytics that mainly emphasizes data and quantitative analysis for decision making.
An advertising series that promote a single message or theme is what Ad Campaigns are.
An ad interaction type that is mobile-specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call by clicking within a mobile ad.
Cost per acquisition (CPA) refers to the advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install.
Cost per click advertising model where the advertiser pays a publisher for every user clicks on the ad.
Formula: CPC = Cost/Number of Clicks.
Cost per completed view advertising model where the advertiser pays a publisher for the user's completed a particular action.
An advertising series that promote a single message or theme is what Ad Campaigns are.
Cost per install advertising model where the advertiser pays a publisher for each installation linked to a mobile app ad. This action requires the first app to open.
Formula: CPI = Cost/Number of Installs.
It refers to the number of clicks to an ad impression obtained by dividing the number of users who clicked on an ad by the number of prints.
Formula: CTR = Number of Clicks/Impressions.
A measurement that gives us how many users take action beyond viewing or interacting with an ad.
It is an analysis method used to look at specific groups of users and follow their behaviour overtime to keep a pulse on customer loyalty and app churn rate.
A ratio that indicates how many users leave over the app in a given period.
A technology platform enables advertisers to automate and manage ad buying processes from multiple publisher sites and connect with consumers through a single interface. It's an all-in-one platform for advertisers to give a chance to buy, deliver, and track ads efficiently.
A metric that shows the number of unique users who are interacting with your app daily
A measurement that gives us the value of a publishers' inventory on a Cost-per-Mille basis.
Formula: eCPM = (Total Spent/Impressions Delivered)X 1000.
Percentage of total impressions, which include clicks, likes, comments regardless of platform.
The users who take action with your app out of the total people that you were able to reach
A measure of an inventory's ability to meet demand which shows the percentage of ad requests filled with ads
Targeting mobile app users according to their locations.
The term refers to the ability to determine the position of a person or a device by using their geographical coordinates through any of the available technologies.
Type of advertising concept that involves tracking of consumers' online activities to deliver tailored advertising.
A type of advertising that appears within a mobile app. It can be standard banners, videos, native advertising, and rich media ad formats.
A type of full-screen advertising covers the interface of their host application and appears between two views within a mobile website or mobile app.
The term refers to broadcast messages to customers using the app directly within the app itself.
It stands for spending from extra content and subscriptions that users can buy in apps on their mobile device or computer.
The term refers to the traffic coming from all types of advertisements in return for a reward.
It refers to a type of advertising based on specific geographic coordinates of target audiences.
The revenue metric represents the financial value of your app concerning how much each user is worth in their lifetime.
The longer and more specific keyword phrases that visitors are more likely to use when searching for something they need.
MAA is an advertising program that targets mobile devices and embraces all mobile formats.
It refers to an application that is installable and useable on mobile devices.
Conducting a simply marketing practice on mobile devices
The basic infrastructure of mobile operators, which allows for voice and data transfers through the usage of radio frequencies, is what mobile network stands for.
It refers to a metric that shows the number of unique users interacting with your app monthly.
It stands for metric indicating the level of loyalty of an app's user on a scale of 1 to 10.
It refers to an app developed for a specific device or a platform.
Traffic coming from ads that don't include a reward, distinct from incentivized traffic.
OEM stands for "Original Equipment Manufacturer." OEM means when a company uses another company's product to complete its output.
In the mobile industry, OEMs refer to companies that manufacture their phones in their factories.
Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners. Advertisers can acquire new customers by being on new devices and increase brand awareness among competitors based on age, geo, and gender.
Mobile app users permit subscription.
It stands for refusal of a mobile app using for a subscription of any texting.
Making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads.
Indicating the percentage of increase in organic download between before and after an ad campaign.
A video explaining the app and emphasizing the benefits of an app in App Store pages is what App Preview stands for.
Tailoring the mobile app according to the needs of each user.
It refers to an acquisition technique based on the cost of a single download.
A communication technique to remind the app itself by sending alerts or messages.
A real-time auction of ad impressions that provides highly qualified users.
ROI measures and compares the return gained with the monetary investment gained through the specific marketing initiatives to enhance the effectiveness of future marketing investments.
Directing the visitors to download and use your app.
A metric indicating how frequently a user opens the app after downloading the app.
Visuals include captures of your app to use in-app store pages.
A metric shows how frequently one user opens the app by calculating the time between the last and the subsequent sessions.
It refers to how much time a user spends in the app.
It refers to a campaign created in a social media platform like Facebook or Instagram to increase brand awareness and the number of downloads.
Also known as the Telephone Consumer Protection Act. This regulation stated that customers must give businesses "express written consent" before sending them text messages legally.
The Campaign Registry is the central hub for registering A2P 10DLC messaging campaigns.
It is defined as a tool that helps to see and measure the in-app events and performance metrics.
Differentiating the potential users according to specific criteria to increase the efficiency of mobile marketing operations.
The Uniform Resource Locator (URL) is a set of directions to find a webpage. It always includes a domain name and other information to complete the address.
Simplicity performance that a user experiences while using and navigating your app.
It is defined as a part of a mobile app in terms of the design that a user experiences.
A score that measures how visible the app is in App Stores.
A 5-6 digit phone number that the business or brand customizes. A number that people use to text your business, and it is exclusive to you. The Common Short Code Administration licenses these for $1,000/month.
Think of this as a virtual phone number. Folks can't call it like a landline, but the number can both send and receive text messages for your business (all without incurring international charges).
A customizable form you can copy and paste onto your website to help gather more SMS subscribers.
Cell phone's ability to access the internet without a physical network connection.
An online automation tool allows you to connect programs with over 1,000 popular apps (like Gmail, Slack, MailChimp, and more).
What others said about us?
Axismobi has a lot of other clients, but they always made me feel like I was their number one priority..
They were able to adapt some of their reporting and metrics to ensure that we got what we were looking for and helped our brand in a strategic way.
Axismobi gave us a versatile team that has great knowledge in mobile marketing eco-system that has helped with our brand campaigns
The team at Axismobi delivers beautiful creatives that amplified our brand presence in a innovative and creative way.
We were able to understand Axismobi's process and see tangible outcomes from their work.
Axismobi is willing to do whatever it takes to make a campaign successful, even when others say it's impossible.
We would be happy to provide you free consultation for your brand queries
We tap on hidden opportunities with help of Big Data, allowing us to efficiently scale your brand campaigns.
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