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Download Oracle Responsys Marketing Platform 2022 Implementation Professional Exam Dumps
NEW QUESTION 43
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You must purchase Premium tracking in order to support link tracking in Responsys.
- B. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- D. In the SMS campaign message designer, you must enable link tracking for the campaign.
- E. In the SMS campaign message designer, enable conversion tracking.
Answer: B,C,D,E
NEW QUESTION 44
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- B. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
- C. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
- D. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
Answer: C
NEW QUESTION 45
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- B. <document="${//all content/. . /acme_marquee.htm}">
- C. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- D. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
Answer: A
NEW QUESTION 46
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- B. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- C. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- D. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
Answer: B
NEW QUESTION 47
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