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NEW QUESTION 33
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers
- A. Use image-based text for hero graphics.
- B. Design with the most important content at the top.
- C. Stack the content in a single column.
- D. Cut content to make the message fit above the fold.
- E. Keep copy simple and direct.
Answer: B,C,E
NEW QUESTION 34
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
- B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Create a Test data extension that contains the five content variations the two team members need to validate.
Answer: C
NEW QUESTION 35
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image. - B. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - C. Include "Hero_CTA" in the Link Tooltip field for each link.
Answer: B
NEW QUESTION 36
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Filter the data based on a specific date range.
- B. Use Einstein engagement scores to identify affected users.
- C. Query the data using a specific date range parameter
Answer: A
NEW QUESTION 37
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