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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
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Marketing Cloud Administrator Certification Exam Requirements are as follow
A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
- Configure Marketing Cloud products (manufacturers, studios)
- Account monitoring (super messages, users, activities) (audits, reports, notifications)
- Troubleshoot account setup and user request issues
- Management of subscriber data
- Identify best security practices for managing data, users and authorizations.
- Implementation of account configuration, including business unit structure, permissions and security.
- Evaluate the quality of the data.
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q17-Q22):
NEW QUESTION # 17
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. List
- B. Group
- C. Publication List
- D. Data Extension
Answer: D
NEW QUESTION # 18
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. The data extension was not configured as sendable.
- B. The email address in All Subscribers is prioritized.
- C. Contact Builder was not configured properly.
- D. Data retention settings were incorrect in the data extension.
Answer: B
NEW QUESTION # 19
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Create list attributes to store student data from the Sales Cloud.
- B. Use Synchronized Data Sources to data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
NEW QUESTION # 20
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goals can act as exit criteria.
- B. Goals are created to evaluate journey performance.
- C. Goal target statistics are stored in a data extension.
- D. Contacts are evaluated against the goal after a wait activity.
- E. Each contact is assigned an individual goal.
Answer: A,B,D
NEW QUESTION # 21
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Three Send Activities to the master data extension.
- D. Import File Activity > three Send Activities to the master data extension.
Answer: B
NEW QUESTION # 22
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