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The Salesforce Pardot-Consultant certification exam is designed for individuals who want to validate their knowledge and skills in implementing, configuring, and managing the Pardot marketing automation platform. This certification exam is open to professionals who have experience working with Pardot and are familiar with its features, functionality, and best practices.

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Salesforce Certified Pardot Consultant Sample Questions (Q200-Q205):

NEW QUESTION # 200
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
C. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
D. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

Answer: C

NEW QUESTION # 201
LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Pardot.
What should they do to provide these users access to Pardot?

A. Import the users into Pardot and select the Administrator role on their Pardot user records.
B. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Pardot.
C. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
D. Provide each user with a unique activation link to create their own Administrator user records in Pardot.

Answer: A

NEW QUESTION # 202
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Refine scoring and grading models to only give the Sales team the most qualified leads.
B. Offer more conversion points for visitors such as Pardot forms and landing pages.
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Answer: D

NEW QUESTION # 203
Select available Social Posting Connectors

A. Facebook
B. Instagram
C. WhatsApp
D. Tumblr
E. Twitter
F. Linkedln
G. Zone

Answer: A,E,F

NEW QUESTION # 204
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.
B. Run a permission pass effort to all of the leads and contacts who have opted out.
C. Create an automation rule to clear the opt out field on the leads and contacts.

Answer: A

NEW QUESTION # 205
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