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Exam Salesforce Marketing-Cloud-Consultant Simulator - Marketing-Cloud-Consultant Latest Exam Vce
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What is the duration of the Marketing-Cloud-Consultant Exam

  • Passing Score: 67%
  • Length of Examination: 105 minutes
  • Number of Questions: 60
  • Format: Multiple choices, multiple answers

Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

  • Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
  • Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
  • Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.

2. Conceptual Design: 12%

  • Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
  • Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
  • Given a customer scenario, determine the factors to consider when scaling the solution.
  • Articulate how data construct will drive one-to-one messaging and content.
  • Explain the purpose of IP Warming and make a recommendation based on customer needs.
  • Given a narrative data flow, select the correct data flow diagram that depicts that data flow.

3. Marketing Cloud Connect: 6%

  • Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
  • Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
  • Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.

4. Account Configuration: 10%

  • Given a scenario, troubleshoot issues regarding Reply Mail Management.
  • Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
  • Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
  • Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).

5. Reporting: 5%

  • Summarize Send Logs, including when/why to use it and how to create and manage.
  • Explain how the information in data views and tracking extracts are accessed.
  • Compare and contrast standard reports, data views, and tracking extracts.

6. Data Design: 12%

  • Given a customer scenario, recommend the appropriate import method with lists or data extensions.
  • Understand the implications of a system being database of record.
  • Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
  • Understand available data types, retention, and template options when building a data extension.
  • Understand how data is retrieved within a Relational Data Model (for example; basic SQL).

7. Automation: 8%

  • Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
  • Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

  • Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
  • Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
  • Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
  • Understand the required steps to build, test, and deploy an email based on customer requirements.

9. Contact Builder: 15%

  • Explain the role and capabilities within Contact Builder.
  • Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
  • Summarize how to use Data Designer to incorporate data source into Contact Builder.
  • Understand how cardinality impacts data modeling.

10. Journey Builder: 10%

  • Compare and contrast automation tools, such as Journey Builder and Automation Studio.
  • Explain the requirements for and the methods by which a contact can enter a Journey.
  • Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

How to book the Marketing-Cloud-Consultant Exam

These are the following steps for registering the Salesforce Marketing-Cloud-Consultant exam:

  • Step 1: Visit to Webassessor Exam Registration
  • Step 2: Signup/Login to Webassessor
  • Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam
  • Step 4: Select Date, time and confirm with a payment method

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q36-Q41):

NEW QUESTION # 36
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

  • A. Personalization Strings
  • B. Dynamic Content Areas
  • C. Substitution Strings
  • D. Guide Template Language

Answer: B


NEW QUESTION # 37
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)

  • A. How long after the behavior occurs will a subscriber need to enter a journey?
  • B. How many messages should be included in each journey?
  • C. Should a single customer exist in multiple journeys at the same time?
  • D. Should customers exit the journey when the goal is met?
  • E. How are subscribers identified in your web analytics?

Answer: A,C,E


NEW QUESTION # 38
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

  • A. Set up and pull data from Tracking Extracts in Automation Studio.
  • B. Set up and pull data from _Sent and .Subscriber Data Views.
  • C. Set up and pull data from a SendLog Archive Data Extension.
  • D. Filter data using a Filter Activity on SendLog Data Extension.

Answer: B


NEW QUESTION # 39
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

  • A. Subscribers can only appear in one Business Unit.
  • B. Business Units can mirror an organization's operational structure.
  • C. Business Units can share information with other Business Units.
  • D. Business Units can have more than one parent Business Unit.

Answer: B,C


NEW QUESTION # 40
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

  • A. _Subscribers
  • B. _PublicationSubscriber
  • C. _EnterpriseAttribute
  • D. _ListSubscribers

Answer: D


NEW QUESTION # 41
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