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NEW QUESTION 35
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.
- A. Video Insights
- B. Vertical Insights
- C. Advertising Insights
- D. People Insights
- E. Instagram Insights
Answer: B,C,D
Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.
NEW QUESTION 36
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install a second pixel and make sure it works properly
- B. You can track events and debug your pixel through Facebook's Analytics dashboard
- C. You can test your events in the "Events Manager" under your Business Manager
- D. You should check your campaigns to see if they are showing events.
- E. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
Answer: B,C,E
Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
NEW QUESTION 37
You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
- A. You should add them as administrators of your Business Manager in order to manage your digital assets.
- B. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
- C. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
- D. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
Answer: B
Explanation:
Explanation
When you are working with an agency, you want to grant them access to the Partner tab within your Business Manager Settings.
This will allow them to administer all of your digital assets without having ownership of your accounts.
NEW QUESTION 38
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