What is PPC and how to manage a campaign

pPPC means pay-per-click. It is a kind of search engine marketing (SEM) that drives traffic to your website when a visitor clicked a paid ad you placed in search engines. While organic websites are singly relying on search engine optimization techniques to reach the top of the search engine results page, websites investing on PPC benefit from both worlds: the traffic brought by best SEO practices and paid visits from visitors./p