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We live in an era where parents use Google and Yelp to research daycares before enrolling their children in yours. First impressions are therefore extremely important. Parents are already forming opinions and making judgments about whether or not to enrol their children in your daycare as soon as they see your website. If they can't locate you online, they will assume you're not a viable candidate and disregard your application. Having an informative and reassuring website is essential to building trust with parents and families. Every parent should have the information they need to sync with you and their children on the daycare website: Read More. To make it easy for customers to find you, include your location and contact information in a prominent area. Parents and families can use your website to learn about future activities, registration dates, announcements, reminders, and contact information. If you want to keep parents informed about what's going on at your centre, consider creating a News or Blog section.