1. You recently joined Crux as the CMO; what does your 30-60-90 day plan look like?
I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team. That includes things like setting our Q4 budget, hiring plan, enhancing our tech stack, upcoming launch plans, and engaging new agency partners to kick off new workstreams around brand and GTM.
I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team. That includes things like setting our Q4 budget, hiring plan, enhancing our tech stack, upcoming launch plans, and engaging new agency partners to kick off new workstreams around brand and GTM.
Martech Interview with Gregg Holzrichter, CMO at Crux
You recently joined Crux as the CMO; what does your 30-60-90 day plan look like?
I’m currently in my third week at Crux, so I’m almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team. That includes things like setting our Q4 budget, hiring plan, enhancing our tech stack, upcoming launch plans, and engaging new agency partners to kick off new workstreams around brand and GTM. I’m also continuing to establish relationships with various departments and team members–that’s critical at a fully-remote company like Crux, and I’ve put a lot of time into developing those connections.
