Karthik Krishnan talks about data protection and the importance of NLP. He focuses on the importance of database security for shaping business outcomes.
1. Tell us about yourself and your role at Concentric AI?
I am the Founder and CEO of Concentric AI, a company I founded with Shankar Subramaniam and Madhu Shashanka. I’ve been a part of the security industry for years, at HPE, Niara, PGP and Juniper Networks. I met with lots of customers and every one of them – and I do mean every one – was struggling to secure their mission critical data. They were trying to use data loss prevention (DLP) or Data Access Governance, but the state of the art there was pretty miserable. Data is the most vulnerable threat surface for most enterprises and the tools to help protect data were woefully lacking. We decided to work on changing that.
In a startup, the product is the company, so innovation takes up nearly all my time. Of course, now that we have a product in the market, I’m spending more time on the Sales and Marketing side, but even then I’m taking what I learn from the field and using it to innovate the product.
2. Can you venture your journey into the market for our Audience?
Around the problem of securing sensitive data, I’d been keeping tabs on the AI space. At one point I realized that natural language processing had become accurate and granular enough to replace the rules and policies people were using to discover and categorize their data. So our co-founders, Madhu Shashanka and Shankar Subramaniam, and I put the solution together. I guess we are an old-school startup – we’re innovating to build a better mousetrap that solves problems we deeply understand.
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