The hotel industry is undoubtedly the most vital and competitive element of the travel, tourism and hospitality domain. It’s a unique branch of the hospitality industry that provides customers with shelter and cuisine services. This industry is undeniably one among the worst affected sectors due to the pandemic. Embracing digital marketing is a proven way of getting more customers on board amidst the global epidemic.
As digital marketing is globally recognized as the online promotion of products or brands, the hotel industry has stepped into the wide world of digitization. Digital marketing in the hotel industry is all about the alluring activities done in the digital space to attract people to your hotel. Recently the demand for digital marketing in hotels has become increasingly high with Social Media Marketing, Search Engine Optimization etc. that makes the website appear top in search results. Our goal is to manifest a solid online presence and generate hotel bookings. We help tourists to discover your hotel before they even know about its existence.
Effective Digital Marketing Channels for Hotels
Digital marketing channels are platforms used to outreach your target audience with all available facts and figures about your brand, product, or service. These channels allow you to help your customers with any questions or challenges and help them to come closer to your market. Some are meant for certain types of audiences, while others are set up differently depending on their capability. To achieve specific goals, there are certain marketing channels that implement the best practices. Your goal is all about generating leads, raising brand awareness, enhancing conversions etc. for grand sales.
1. SEO
Search Engine Optimization is the process of arranging a website’s content to improve its appearance in search results. A strong SEO always aids you to be visible online for relevant search terms. Search engines must be able to sense your site and crawl into your content. For this, the site must be stable and quick to load.
2. Websites
Websites provide a dedicated platform where you can educate audiences about your brand, products, and services through engaging content. This requires a profound knowledge of your target audience and an effective content marketing strategy.
3. Google Ads
Google Hotel Ads that appear at the top of search results are an excellent tactic to draw customers. Discovering the features that are alluring to potential customers will enhance messaging across other digital platforms. Google Ads bring your business to life by captivating the audience.
4. Facebook
Facebook is a powerful advertising tool, though there is no guarantee that the customers are ready to make a booking. Retargeting your website visitors with incentives will help to determine which is more likely to seal the deal and engage existing customers with loyalty bonuses for furthermore benefits.
5. Mobile
Mobile apps are a profitable marketing channel, as smartphone users are spending 90% of their mobile time using apps and games. Thanks to geo-targeting strategies where location information is used to recommend products or services more conveniently.
