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The Money Is In the List!
p“The money is in the list” is a very common expression in the internet marketing world, but it’s not a term that’s relevant only to IM and related businesses. Every single business that has a web presence can benefit from growing and nurturing an active email list, whether your business operates entirely online or offline./p
pIt doesn’t matter what sort of business you run, building an email list of relevant subscribers is simply a wise idea on a number of levels. Not everyone who visits your website is going to become a customer in the first instance. The same can even be said for physical stores./p
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