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Top 5 customer segmentation tools you need to know
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p style=margin: 0px 0px 20px; padding: 0px; color: #333333; font-family: Lato, Arial, Helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 22px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;Customer segmentation refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner. Businesses can precisely reach a consumer with specific needs and wants, using segmentation. This further enables the businesses to use their corporate resources more effectively, make better strategic marketing decisions and earn higher profits./p
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