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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q22-Q27):

NEW QUESTION # 22
What is the skill set you need to build emails with dynamic content?

A. SSJS
B. HTML
C. Ampscript
D. CSS

Answer: C

NEW QUESTION # 23
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. A parent business unit for each franchise owner
D. One business unit.

Answer: A

NEW QUESTION # 24
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

A. How many API calls are included in their License?
B. Does their License include the Large Data Extensions feature?
C. Why do they require 10 years of historical data in Marketing Cloud?
D. Does their License include support for REST APIs?

Answer: C,D

NEW QUESTION # 25
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

A. Info Capture
B. Text Response
C. Outbound
D. Data Capture

Answer: A,B

NEW QUESTION # 26
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A. Build an email as one image, with all text saved in the brand font.
B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
C. Use a web-safe font for text that closely matches the brand's custom font.
D. Build an email using multiple images, with all text saved in the brand font.

Answer: C

NEW QUESTION # 27
......

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