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Microsoft MB-220 Exam Syllabus Topics:

Topic	Details
Configure marketing applications (20-25%)
Configure organization settings	- configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers
Configure marketing settings	- configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings
Manage insights	- analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights
Manage segments and lists (10-15%)
Create and manage segments	- determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights
Create and manage subscription centers and lists	- determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers
Create and manage marketing forms and pages (10-15%)
Create marketing forms	- determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages
Create and manage marketing pages	- create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages
Manage leads, contacts, and accounts (5-10%)
Create and manage leads	- create leads - synchronize leads from LinkedIn
Create and manage accounts and contacts	- create and manage accounts - create and manage contacts - manage activities
Create and manage marketing emails (5-10%)
Create email messages	- create an email message by using a template - define mandatory fields for email messages - add dynamic content to email messages
Manage email messages	- define message requirements - preview messages by using the Basic and Inbox options - check Spam Scores - design and run A/B tests on email messages - validate and publish messages
Manage customer journeys (10-15%)

The Microsoft MB-220 exam is designed for individuals who want to become certified as a Microsoft Dynamics 365 Marketing Functional Consultant. This exam measures the candidate's ability to configure Dynamics 365 Marketing, including creating and managing marketing campaigns, analyzing customer interactions, and automating marketing processes.

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The Microsoft MB-220 exam is an excellent certification for individuals who want to demonstrate their proficiency in Dynamics 365 Marketing solutions. Passing this exam validates the candidate's knowledge and skills in implementing marketing strategies using Dynamics 365 Marketing applications. Additionally, this certification is highly regarded by employers and can enhance the candidate's career prospects in the marketing industry. The exam is conducted online and consists of multiple-choice questions. The candidate must score at least 700 out of 1000 marks to pass the exam.

Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q116-Q121):

NEW QUESTION # 116
Drag and Drop Question
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event

NEW QUESTION # 117
You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous
respondent?

A. Add the Email variable in the Personalization customization.
B. Turn on the toggle for Save value in the Email variable.
C. Turn on track email in the distribution settings.
D. Enable the Anonymous responses in the distribution settings.

Answer: B

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/personalize-survey

NEW QUESTION # 118
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment

NEW QUESTION # 119
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

NEW QUESTION # 120
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

A. Landing Page Form
B. Forward to a friend Form
C. Subscription Page Form
D. Journey Form

Answer: A

Explanation:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

NEW QUESTION # 121
......

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