Latest MKT-101 Test Cost: Build and Analyze Customer Journeys using Marketing Cloud - Trustable Salesforce Reliable MKT-101 Exam Tutorial

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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Introduction to Salesforce Marketing Cloud Summary
Topic 2	Email Message Design and Creation Marketing Automation
Topic 3	Message Testing, Delivery, and Email Marketing Best Practices
Topic 4	Subscriber and Data Management Analytics and Troubleshooting

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q114-Q119):

NEW QUESTION # 114
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

A. Automation Studio and Journey Builder
B. Automation Studio and Interaction Builder
C. Journey Builder
D. Automation Studio

Answer: A

NEW QUESTION # 115
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A. AMPscript a single Lookup Function
B. AMPscript a single LookupOrderedRows Function
C. Dynamic content via the Dynamic Content Wizard
D. Server Side Javascript a single LookupOrderedRows Function

Answer: B

NEW QUESTION # 116
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and
send a series of emails. The emails received may vary based on each subscriber's engagement with previous
emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Journey Builder
B. Scheduled Email Sends
C. Predictive Email
D. Automation Studio

Answer: A

NEW QUESTION # 117
What are two ways Contact builder can alter the data in Data Extensions

A. Clear Records
B. Add Single Record
C. Extract Data

Answer: A,B

NEW QUESTION # 118
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A. Sender Profile and AMPscript Lookup
B. Send Classification and Subscriber Attributes
C. Delivery Profile and AMPscript Lookup

Answer: B

NEW QUESTION # 119
......

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