SOCIAL MEDIA MARKETING- THEN AND NOW
Social media marketing, one of the most important pillars of digital marketing, has changed drastically over the last 15 years, majorly because technology has exploded during that same time frame. When you go back to 2001, you never thought about sticking yourself to your smartphone and you certainly weren’t binge-watching several seasons and series of your favorite show on Netflix. Just to keep things in context since a lot can change in 15 years—especially in terms of technological shifts, —2001 was the year that introduced iTunes and the first-generation iPod to the crowd. In this blog, let us understand why social media marketing is critically necessary for today’s era. Benefits of social media by marketers-Marketing through social media is one of the most efficient, versatile, and pocket-friendly strategies that small brands and businesses can use to target their potential audience and raise sales over time. That's the main reason why 97% of marketers are helping social media to target their audiences. Social media marketing is the necessity of social media channels and platforms to connect with your target audience to develop your brand, enhance sales, and lead website traffic. This includes publishing and posting great, creative and innovative content on your social media channels, profiles, understanding and engaging your followers, analyzing your outcomes, and running social media ads. At this pace of time, the most efficient and important social media channels and platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There is also a huge pace of social media management tools and techniques that guide brands and businesses to get the best out of the social media platforms mentioned above. For example, Buffer is a source of social media management strategy and tools, which can help you gain enormous success with your social media marketing. Whether you expect to develop a brand or boost your business, we give our fullest to help you succeed
A Brief Overview of Social Media Marketing
Social media marketing is mainly linked with posting and publishing. Businesses and brands were sharing and acknowledging their content on social media to create remote traffic to their websites and, ultimately, sales. But social media has grown up far beyond being just a place and section to broadcast content. Nowadays, businesses are benefited from social media in a myriad of varied ways. For example, a business that is worried about what people are talking about its brand would manage social media conversations and respond to relevant and space-defining mentions (social media listening and engagement). A brand or business that requires to be aware of how it’s performing on social media would understand its reach, involvement, and sales on social media with an analytics tool and technique (social media analytics). Companies and businesses that desire to target and reach a specific set of potential customers and audiences at scale would run highly targeted social media advertisements.
The Five Core Pillars of Social Media Marketing
1. Strategy
Before you move into the core and publish and post something on social media, let’s think over the deeper side and analyze the bigger picture. The initial phase is to ponder about your social media strategy. What are your objectives? How can social media ensure that you achieve your brand’s objective? Few brands and businesses help social media for upgrading their brand awareness, others utilize it for handling website traffic and sales. Social media can also benefit you to initiate involvement around your brand, develop a community, and serve as a customer support platform and channel for your potential customers. Which social media channels do you want to target? The most important social media channels and platforms, stated above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also upcoming and fresh small platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging channels,
