There is no question that customer retention is important in the beauty eCommerce industry. Studies have shown that when a customer remains loyal to a retailer, the chances of that customer returning to the site increase by as much as 400%.
Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. (Bain and Company)
Factoring in customer retention when creating an eCommerce beauty business is vital to success. With high-risk costs and competition in the industry, customer retention can be difficult and sometimes complex – but it’s important!
Read More: 9 Things You Can Do To Stand Out In The Online Marketplace With Your Beauty Brand
