Mailer box
What’s both stylish and can be shipped directly in the mail? A mailer box!
so you can get your brand noticed and create memorable experiences for your ustomers.
Mailer Boxes: Shipping Essentials for Ecommerce
In retail, mailer boxes can be used as gift boxes and for sending out promotional materials. They are easy to assemble and extremely effective for keeping ecommerce orders safe and secure. Mailer boxes are nothing new, but they’ve become more mainstream because of the thriving subscription box market.
Subscription boxes, as we know them today, have only been around since 2004, but they are now a dominant feature of the ecommerce landscape. Consider this:
• Fuel by McKinsey estimates the total market size of the subscription ecommerce market is about $12 billion to $15 billion.
• A survey by Clutch found that 54% of online shoppers are subscription box service members.
Many of the products subscription services are shipping out arrive in mailer boxes. These boxes, usually custom mailers, are very versatile, so they can fit all kinds of items. Everything from razors and makeup, to video game accessories and dog treats, can be ordered through a subscription box service. All of these items can fit neatly and be attractively displayed in a mailer box.
Mailer boxes aren’t limited to subscription services. They’re commonly used to send out everything from books and business cards to jackets and computer keyboards. In other words, if you order things online, you’ve likely seen a mailer box.
All of this translates to a tremendous amount of boxes arriving on people’s doorsteps.
Let’s find out how you can get the most from mailer boxes and stand out from the competition.
Building Your Brand with Mailer Boxes
Not so long ago, companies and their customers gave little thought to what kind of box their products were shipped in. They just wanted the item inside to arrive intact and to be what they expected. But times have changed. A company that ignores what their mailer boxes look like is missing out on a highly effective and lucrative marketing strategy.
Sure, ordering online is convenient, but often, customers are looking for more. They want to be wowed by the complete experience, including the shipping mailer boxes their goods arrive in.
Mailer boxes offer so much room for customization. Even if your company is just starting out, you can give your customers a special experience. Everyone from tiny Etsy stores to well-established brick-and-mortar stores use mailer boxes for shipping their products and increasing brand recognition.
Mailer boxes offer a lot of flexibility. You can:
• Come up with a unique design that promotes your brand.
• Make use of your logo, slogan, and brand colors.
Remember to stay consistent with your branding across all of your marketing channels. Think about what colors you’re using on your website or what type of font you’ve used for your logo. You want people to see the mailer box and immediately identify it with your brand.
Social Media and Unboxing Videos
Nowadays, social media is a key component of any marketing campaign, and unboxing videos are examples of initiatives that can skyrocket the value of your brand.
If you think people aren’t watching someone else open a box, think again. Try a cursory search on YouTube for unboxing videos, and you’ll be surprised at how many videos pop up. These videos are strangely addictive and popular.
What is the first thing people see in an unboxing video? You guessed it – the box! You don’t want to skimp on your mailer box design and miss the opportunity to create that valuable first impression.
Two of the most influential YouTube unboxing channels are Ryan’s World with 28 million subscribers and Unbox Therapy with nearly 18 million subscribers. That’s a crazy amount of people tuning in to see someone else open a box.
