Viral marketing is a sales technique
Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate.
The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.
Some marketing campaigns try to trigger virality, however many times just exactly what goes viral remains a mystery.
Once something goes viral, it is an easy and cheap way for a message to gain popularity.
Viral marketing can increase a company’s reach and, ultimately, its customer base.
