The Keys to Excel in Reputation Management For Your Multi-Location Business
It should go without saying, but consumers expect a relatively high star rating from businesses. It’s challenging to provide an exact average star rating your business should aim for because they can vary across industries and even across business locations. With that being said, it’s important to note that only 53 percent of people would consider using a business with less than four stars. The higher star-rating your business locations have, the better. However, a perfect 5-star rating is not the answer. Consumers view 5-star ratings as inauthentic – so having a mix of positive and negative reviews, which result in a higher star rating, is best practice. Showcasing both the positive and negative experiences that your consumer has at your locations is key to gaining consumer trust.
If your multi-location business is just starting or has had difficulties in the past that brought your average star rating to below four stars, don’t panic! There are other factors consumers consider when deciding where to do business, and there are always ways your business can boost its overall star ratings as well. For instance, improving your services and increasing the volume of ratings and reviews your company receives is a great place to start, which we’ll explore next.
