A pitch deck is an easy way to present your idea of a product or service in the most concise way possible, as well as ensure you get the attention you need.
This is the kind of deck you can use to pitch any investor or board member — from large Fortune 500 companies to VC firms. It’s a presentation designed to generate interest and convince people to invest in your company.
Elements your pitch deck must include
1. Introduction: This slide should have a clear, compelling idea that gets people excited about what you are doing. You need to be able to convince others — through your pitch deck — that your product, your company, or your service is worth their while. You need to do it in a way that people can understand quickly. When you do that, you’ll have a leg up on all your competitors.
2. Problem: This is one of the most critical elements of your pitch deck. The problem that your product solves is the hook that will grab your audience’s attention. If you’re unable to clearly define a problem, it might be hard for potential customers to understand your product’s value proposition.
3. Solution: This slide should be clear. You should answer directly to the problem, rather than offer different solutions. There’s no better way to demonstrate that you’re offering something more focused than by first simplifying your offering.
Tip: It is common to combine the problem and the solution into one slide. Do this only if you feel it helps show the direct relationship between the two of them. Just remember that the priority is to be as clear as possible.
