Marketing automation is the use of software to automate marketing processes such as customer segmentation, lead generation, campaign management, and measurement. Automation allows marketers to spend more time on high-value activities such as creating content, building relationships, and providing customer service.
The advantages of marketing automation are many. Marketing automation can help businesses improve their lead generation and sales processes. It can also help them improve the effectiveness of their marketing campaigns and better understand the buying behaviour of their customers. Additionally, marketing automation can make it easier for businesses to measure the return on investment of their marketing programs.
Marketing automation is becoming an increasingly important tool for businesses of all sizes. In a survey of business-to-business (B2B) marketers, 67 per cent said they planned to increase their investment in marketing automation in the next 12 months.
