What is digital fashion?
Digitization has come to stay and to be part of almost any aspect of our daily lives. Numerous clients purchase garments thinking just that they are 'Instagrammable' without considering how this affects the climate.
Fortunately, there is an elective that could make us set to the side quick design and wagered on sluggish style. Digital fashion is a much more respectful option with the Earth , but defi development services allows us to continue posturing on social networks.
Thanks to it, users can buy non-tangible clothing and 'wear' it through augmented reality or digitally altered photographs. Currently, these garments are quite common in video game avatars, but are starting to be seen in parades or costumes in the metaverses.
"The Coronavirus emergency and times of constrainment have sped up the encounters of the typical shopper with the computerized world and have complex the virtual accounts of style and extravagance brands , which have found an ally with great commercial impact in the audiovisual field. and emotional - Laura Suárez, Professor of Fashion Sociology and Director of the Master's Degree in Fashion Design and Management at IADE School of Design , points out for 20BITS Fashion films, gaming, streaming, immersive apps. All of this is part of a commitment to the fashion industry for digital as a medium that has lasted several years".
According to the expert, the next phase would be for the digital to become an alternative to the physical, with digital garments, influencers and virtual models, personal3Davatar...
Ana Álvarez Ruiz, teacher of Example Making and 3D Advanced Plan at IADE School of Configuration, brings up for 20BITS that virtual style assists plan with "less ecological effect". She says that this option allows designers and companies to develop " digital samples of garments without having to make them physically. This reduces both production and marketing times, as well as the consumption of materials and resources."
Brands that bet on digital fashion:
Earlier this year, several rappers lived up to the Super Bowl break . Among them was Mary J. Blige who, as soon as she finished her performance, put her look up for auction in NFT format .
The artist's clothing had been designed by Peter Dundas, who had been in charge of Shakira's wardrobe in the 2020 Super Bowl two years ago. For its digital creation, the Norwegian designer collaborated with Dress X, one of the most innovative companies in regards to virtual fashion.
The future of digital fashion
What now only a few consumes could soon become more common than we think. Mark Zuckerberg pointed out last year that " avatars will be as common as profile photos are today , but instead of being a static image, they will be3Drepresentations of users."
These three-layered symbols will address genuine individuals, with an exceptionally checked character and tastes with regards to dress. Users who want to feel represented with their digital versions should buy virtual fashion according to their way of dressing.
Notwithstanding particular organizations, enormous extravagance brands have additionally gotten on board with that fleeting trend of computerized style. Some examples are Valentino and Marc Jacobs, who presented their collections in Animal Crossing, or Balenciaga and Louis Vuitton, who have shown various garments through other video games.
For its part, Gucci was responsible for designing skins (digital clothing) for Pokémon Go. He also opened a temporary Gucci Garden on Roblox, a video game platform where a virtual bag was sold for $4. IN Roblox, you can also buy clothes from H&M.
Another brand that has introduced designs for the digital world is Dolce & Gabbana, which debuted a collection of NFT clothing it called Unvilling Collezione Genesi. This assortment comprised of 9 pieces of clothing altogether and were sold for around 7 million euros.
