The online marketing landscape is ever-changing and dynamic. It is why you must stay up to date on new developments in the industry. The last thing you want, particularly if you're a startup, is to fall behind and watch competitors gain an advantage simply because they're fully educated.
So, what is the best way to identify new changes in your industry? Keeping up with key marketing statistical data is the simplest way to ensure your company remains relevant in this modern competitive digital world.
What exactly is digital marketing, and why is it essential?
Any marketing effort that depends on online media platforms and network devices to create a more consistent customer experience is referred to as digital marketing. It usually includes utilizing mobile phones, desktops, laptops, and the Internet of Things (IoT) to communicate a consistent message across multiple touchpoints.
Digital marketing is crucial to today's marketing companies because people spend more time than ever before on online channels. Furthermore, technological advancements have changed the way marketers can use customer data collected through these channels, allowing them to derive more in-depth insights and create more personalized experiences.
Six important digital marketing statistics
Here are six significant digital marketing statistics you must know:
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Diverse mobile phone users in the world
These are the primary statistical facts and figures that will assist you in understanding the significance of mobile digital marketing. According to the most recent advertising statistics, there were 5.22 billion unique mobile phone users worldwide in January 2021. It accounts for 66.6 percent of the total population.
It also represents a 1.8 percent growth from January 2020. In just one year, the world's mobile phone user base increased by 93 million. If these digital advertising statistics continue to rise, we will see an increase in mobile phone users in the coming years.
Mobile phones are the most famous type of mobile gadget, accounting for 96.6 percent of web users. Only 9% of non-smartphone mobile phone users and 34.3 percent of tablet users use tablets. Whether you already have an eCommerce website or plan to start one, you should include mobile advertising in your digital marketing strategy.
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Mobile advertising spends worldwide
Due to the increasing number of mobile users, it should come as a surprise that mobile ad spending has also increased. According to recent digital advertising statistics, mobile ad spending across the globe will reach $156.38 billion by 2023.
Furthermore, it slightly increased from the forecasted $155.26 billion before the coronavirus disease outbreak. Given the pandemic, online marketing statistics show that mobile ad spending will slow in 2020 as businesses reduce their product offerings. However, rising consumer mobile usage is supposed to drive those growth figures back up in the coming years.
According to experts, COVID-19 has caused mobile behavioral changes in its users. More people use their mobile phones to watch videos, play games, and shop. As a result, advertisers have been forced to innovate to adapt to these new shifts.
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Visits from organic search engines on mobile devices
If the above mobile digital advertising facts have piqued your interest, allocate a portion of your budget to maximize it for organic searches. In addition, the smartphone share of organic search engine visits has increased in recent years. As of the first quarter of 2020, mobile devices accounted for 56% of all organic search engine visits globally. This estimate was 45 percent just five years ago in Q1 2020.
It is also consistent with the increasing use of mobile phone browsing users across the globe. There were 177.8 million mobile phone users undertaking organic searches in 2016. By 2020, that figure had risen to 211 million. If you're beginning to wonder which search engine to use, Google is your best bet. In December 2020, Google accounted for 94.48 percent of mobile search queries globally.
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Spending on Digital Marketing in the World in 2022
Do you still have doubts about the effectiveness of online marketing? This next piece of digital marketing data might change your opinion.
In 2021, the worldwide digital ad expenditure was expected to hit $389.29 billion, representing a 17 percent increase over 2020, when annual growth is slowing due to economic issues caused by the Coronavirus pandemic.
The global digital marketing spending in 2020 was $332.84 billion, a 2.4 percent increase year on year. Nonetheless, growth is expected to increase in the coming years with coherent increases.
Another year of substantial growth is expected in 2022, with digital ad spending expected to rise 13.3 percent to $441.12 billion. The global digital advertising budget is expected to exceed $500 billion by 2024, totaling $524.17 billion. To put things in perspective, this represents an 85.7 percent increase over 2018.
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Understanding the percentage of digital marketing
The digital marketing statistical data discussed thus far should demonstrate how popular internet marketing is among businesses. However, how widely spread is it on the great scale of things? After all, there's still conventional (offline) marketing.
According to the most recent digital marketing statistical data, online marketing accounted for 46 percent of global ad spending in 2021. Innately, the direct proportion for each company will vary depending on factors such as industry, intensive growth strategies, target market, and so on.
Traditional businesses, for example, especially those targeting the aging population, who are less likely to be available on the internet, are expected to invest more evenly in online and offline marketing. Online eCommerce businesses, such as Woocommerce and print-on-demand stores, will, on the other hand, likely place a much greater financial dependence on digital marketing.
However, digital marketing numbers show that online marketing is becoming incredibly common over traditional marketing. Online ad expenditure is projected to be more than double television advertising by 2021.
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Online technologies that marketers use for increasing their investments this year
As an overriding category, digital marketing includes various techniques for which businesses may have different interests. Where do they put the majority of their money? According to new digital marketing statistics for 2021, online video and mobile will be the most popular internet marketing channels this year. More than nine out of ten marketers intend to invest in these platforms, with the majority planning to increase their spending.
It is especially true for online video, where seven out of ten marketers plan to pay more, while only three percent expect to spend less. Indeed, more than half (54 percent) anticipate a rise in advertising budget on YouTube, the biggest and most popular video-sharing platform. Surprisingly, 64% of marketers increased their mobile spending in 2021. With consumers spending four out of every five online minutes on their mobile devices, this is an investment that is well worth making.
The bottom line
These six important digital marketing statistical data should have given you a better idea of where to begin. From YouTube ads to social media and content marketing, there's a lot to learn and many more specific advertising facts that can help you prioritize your marketing budget and efforts. At MMBO, we are the best digital marketing agency in Delhi NCR, and our experts can help you improve your online marketing campaigns. So why wait? Get in touch with our SEO company in Delhi NCR now!
