Instream video is a new approach to video content marketing, which can be extremely beneficial to businesses. With the massive audience on social media sites, the market for instream video ads is growing. This is a highly effective approach that when used appropriately, can give you the results that you are looking for. Not sure if instream advertisement videos offer the best approach for you? This is an option that you should consider due to all of the benefits that it offers you.
What are the Different Types of Instream Ads?
Instream ads are video ads that are standard pre-roll, mid-roll, or post-role ad placements that are found while you are watching videos online. These ads may still be vulnerable to a lot of ad blockers, these are still incredibly effective ads to invest in. The most common types of instream ads include:
- Non-linear video ads
- Linear video ads
- Companion ads
Any of these ads can be used to create ads that appear in relevant content. There are some limitations that you need to consider when you are thinking about using instream ads to promote your business. One limitation is that you typically need to have content on that platform before you can start launching instream ads on it. You really have to pay close attention to which platforms your target audience are on, which helps ensure that you can get your ads to your target audience.
Not sure where to start when it comes to creating instream video ads? There are different platforms that you can choose that can help you create the ads that you need to attract attention to your business.
Benefits of Instream Ads
You can get a lot of benefits when you start implementing instream ads. These benefits include:
Forces Video Viewers to See Your Ads
Instream video ads can be disruptive, but in a good way for your business. This will interrupt their video and command the viewer’s attention throughout your ad placement.
Cost effective
If you want video ads, but may not have a huge budget, this is the most cost-effective solution that you are looking for.
Flexible
You get a lot of flexibility when it comes to instream ads. You can decide how long you want to force the viewer to watch your ad (for the entire duration or after a short period of time). It does cost more to force customers to watch the entire ad, but this can be more beneficial to you.
Invest in Instream Video Ads for Your Business Today
Instream ads can be a highly effective approach to video marketing. It’s important to remember that when you’re creating instream ads, you want to make sure that you are creating ads that are relevant to the audience. For example, putting your ad on a cooking video if you’re selling kitchen goods is a better idea than putting your ad on a gaming video. Having the right marketing team on your side can make sure that you are making the effective instream ads that you can benefit from.
