There are a lot of misunderstandings around text messages and marketing. One common refrain you hear is, “Ew! Text message marketing is terrible! Sending me an unsolicited text message is a surefire way to get me to never do business with your organization again.”
This statement makes sense. I personally hate it when I get an unsolicited text message from some unknown business, too. I didn’t sign up for your newsletter, nor have I purchased your product. I’ve never even been in your store. Yet you’re sending me a text message? How uncouth!
But that’s for an unsolicited text message. And it’s important to understand the difference between that and what we do at GMG.
What Is an Unsolicited Text Message?
An unsolicited text message is when you receive a text on your phone from a company or organization you’ve never heard of or transacted any business with. Basically, the organization got your phone number somehow, probably off of some list they purchased or scraped it off the Internet.
Maybe your contact info was sold to the organization (it happens), and the company decided it would send a text blast to every phone number they’ve harvested.
