With over 91% of adults in the United States reading their emails daily, the healthcare industry cannot afford to be left behind. Not only from the standpoint of opportunity cost but also from the one of accountability.
How can you collect emails in a way that offers value to your cardiologist and healthcare marketing?
1. At all costs, stay away from the hype. Cardiologist marketing must be done with extreme caution, especially if it is ostensibly coming from a doctor's or physician's desk.
2. Personalize your emails and when you're done, go ahead and do some more.
3. Make an effort to be as educational as possible. Don't try to "hard sell" anything. People like to be educated, guided, or inspired. By delivering value, you can establish a long-term relationship.
4. Maintain a mobile-friendly email layout.
