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Electrolyte Solution Market Analysis Research Report: Growing Demand in Market Growth by 2027
Growing health awareness and propensity toward fitness are poised to positively influence the global electrolyte solution market in the forecast period. Electrolytes are one of the most essential components of the human body. Electrolytes are the fluids that enable cells to function optimally by acting as the medium of signal transfer in and out of the cells. Signal transfer is extremely critical for cell functioning and it depends on the movement patterns of electrolytes. Moreover, electrolytes also maintain the pH of the blood and a healthy exchange of signals between nerves and muscles. When a human body loses electrolytes, their level can be easily replenished via dietary sources, oral medication, supplements, or injections. As a result of these benefits, the demand for electrolyte solutions has been witnessing a consistent increase.
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Growing Prevalence of Food-Borne Diseases to Facilitate Market Expansion
Globally, there has been an incessant increase in the prevalence of certain food-borne diseases such as diarrhoea. These diseases can cause dehydration and the body can lose water and electrolytes such as sodium, chloride, potassium, and bicarbonate rapidly. This occurs via vomiting, liquid stools, urine, sweat, and even respiration. If left unchecked, such dehydration can lead to critical health conditions, especially among young children. Each year, approximately 4 billion cases of diarrhoea are reported with over 525,000 deaths among children under the age of five. Electrolyte solutions are an extremely effective method to restore the body’s hydration, provide energy, and avoid critical health injuries. The soaring cases of food-borne disease and electrolytes’ proven effectiveness in containing dehydration are set to lead the global electrolyte solution market toward fruition.
Global Electrolyte Solution Market is Segmented as Below:
By Type
- Isotonic
- Hypotonic
- Hypertonic
By Packaging
- PET Bottles
- Cartons
- Beverage Cans
By Distribution Channels
- Hypermarkets/Supermarkets
- Drug Stores
- Convenience Stores
- Online Channels
- Others
By Region
- North America
- Europe
- Asia Pacific
- LAMEA
Greater Health and Fitness Awareness to Lead to Favorable Business Outcomes
Of late, the propensity towards health and fitness has grown exponentially. More and more people are participating in physical activities. Sports participation, especially in developed economies, has showcased sound growth over the past decade. Such trends are expected to be fruitful for the global electrolyte solution market. Electrolyte solutions work excellently for hydration and maintaining high levels of energy. Other than sportspersons and fitness enthusiasts, the geriatric population residing in urban settings is also becoming more physically active. Electrolyte solutions help the elderly to maintain their energy levels which they cannot replenish effectively with a regular diet due to a slow metabolism. These factors are projected to fuel growth in the global electrolyte solution market in the foreseeable future.
North America to Lead as Foremost Regional Player Amidst Strong Market Competition
The growing demand for ready-to-drink and functional beverages in North America has translated into novel opportunities for its electrolyte solution market. To meet this demand, several well-established and emerging market players in this region are engaging in robust competition, leading to high levels of product differentiation. This is predicted to open new revenue streams in North America’s electrolyte solution market. Additionally, high disposable incomes, resilient supply chains, and greater awareness of one’s health among consumers are also some of the major reasons driving this region’s electrolyte solution market to maturity.
Notable Market Players
Some of the prominent players in the global electrolyte solution market include The Coca-Cola Company, Pepsico, Inc., Pedialyte (Abbott Laboratories), The Kraft Heinz Company, the Vita Coco Company, Inc., PURE Sports Nutrition, SOS Hydration, Inc., NOOMA, Kent Corporation, and Drinkwel, LLC.
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