Many people compete to sell at the shopee. One of the local marketplaces that became famous in 2015 until now, because Shoppe is known as one of the marketplaces known for its free shipping.
Even this free shipping Brand Marketplace makes many sellers up to hundreds of thousands of sellers, so they compete by selling products to lower prices, aka selling cheap. Because they have the view of selling goods at low prices without making a profit, their store can be known and become one of the seller shopee shops.
Unfair price competition can be found in shopee shops with small margins, and this is very detrimental for small investors like us. As a dropship seller, I have left the world of sales since the beginning. For me, selling was good at the beginning and bitter at the end because when the marketplace was not like it is now in 2011, sales profits were up to hundreds of thousands. However, after the Shopee marketplace, there were so many competitors that they didn't update their sales knowledge, especially those who used Facebook ads to sell.
How to Maximize Sales at Shopee for Beginners?
It's not my place to say that increasing sales at Shopee is easy, but for those who study marketing science it's easy if you know the key. There are many ways to maximize sales at Shopee, one of which is by optimizing your store.
So far, I have not applied what I have learned from Mr. Wiliyan Tanoyo, one of the teachers who published a marketplace master's book at an optimization marketpalce event organized by Yoshugi Media. I was even afraid before that many people would buy my product, especially since I'm just a dropshiper who doesn't have much stock and I'm still afraid to optimize the ads too.
Why are you scared? Because I'm not consistent enough to sell anyway. I often leave the island of Java in places where there is no internet signal, aka 3T. So I haven't really mastered the advertising moves that are widely circulated in seminars. Even though I may still have a small income like an employee, aka UMR, I am still happy.
First, select a store title according to the product to be sold
Use keywords that match your product, so that your product store will be easily found in the search column, especially in shopee searches and Google search searches.
Second, Use Product Titles that repeat keywords correctly with the following examples:
example: electric hair clipper electric hair clipper WAHL hair clipper (correct)
That's an example of shooting the right keywords, different from how to shoot keywords like this:
For example the electric shaver| hair shaver| Wahl shaver. (Wrong)
It is not recommended to shoot keywords using several signs like this: ?><-|\=+ etc
The title above is an example of a correct title by using a concept to make a title with additional synonyms and derived keywords put together. This is one way to shoot keywords so that they are maximized by researching keywords first on the Shopee search engine.
You can make a title by researching the keyword itself, whether the search is a high keyword. Even though the keywords are typo, even if you can use these keywords, you must prioritize keywords with high search terms that are relevant to your current product.
Third, is to use a good picture that can steal the heart of the buyer if it can be filled or equipped with a full video.
You have to take original product photos that can attract potential buyers by using a mini photo studio or your photo products are given attractive bonuses so that even if they are sold at high prices. Prospective buyers also want to buy your product.
Fourth, please complete the complete product description. For Shoppe itself, it provides 100 characters of content and this is different from descriptions on other marketplaces.
Fifth, try to decorate your shop well
Please give your best offer with free bubble wrap, shop promos, shome promos and some other decorations that really make your shop interesting to visit. If possible, you can use some customer testimonials or testimonials from customers who bought at your store so that they are trusted
Sixth, COD Expedition Settings
One of Shopee's new features is the COD pay-on-place feature or a buyer can pay for products that have been purchased by paying on the spot, aka COD.
References:
https://wigatos.com/20402-cara-mulai-berjualan-di-shopee/
https://wigatos.com/20715-cara-rename-google-meet/
https://topik.my.id/belajar/cara-memaksimalkan-penjualan-di-shopee-bagi-pemula/
