How Digital Marketing Works
In an online-based era we were surrounded by digital media where a vast majority of purchase are made online. Businesses all around the world have been taken the revolutionary leap from billboards, posters advertising to digital advertising.
Digital marketing is not just a trending tool, it is the most effective way of marketing that has been discovered and the results are extremely visible.
This rise a question that how actually digital marketing works? Well lets discuss about what is digital marketing and how does it works
What is digital marketing?
Digital marketing is the practice of promoting products or services with the help of digital devices and technology.
It is any form of marketing that occurs with the help of gadgets i.e., mobile, laptops, tabs, internet etc. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website's blog. The term has gained immense popularity over the past few years and now is one of the most frequently used term everywhere including small and large businesses.
Some of the most well-known strategies for digital marketing are:
Search Engine Optimization (SEO)
Pay-per-click advertising (PPC)
Website Marketing
Content Marketing
Social Media Marketing (SMM)
Email Marketing
Affiliate Marketing
Online advertising comes in many forms. Knowing in which set of digital tools to use for a specific business that could help you plan accordingly and meet your targets in marketing efficiently.
Digital marketing uses various strategies and tools to reach fine key goal through different routes. All the strategies work together to generate traffic, create awareness and transform leads into loyal customers for the business.
1.Search Engine Optimization
Every time when you need to know or purchase something, the first thing that you do is to google it on the google search engine. When the results are out, a consumer usually finds what they are looking for on the first or second pages of the google search engine. User's won't prefer to go beyond those pages to find the product or information or service.
That is where SEO comes into play. Making your website SEO friendly is one of the most important that you need to do so that your website would rank on the top. Otherwise it will be left behind in the searches and miss the opportunity to grab the leads and exposure to your business.
SEO helps the website rank better in the result page. A better ranking website gets more traffic, creating the opportunity of better exposure and revenue.
It does take time to generate organic traffic to your website nut if you don't want to pay to google then SEO is the best strategy. as it is a free tool and increases the traffic gradually.
2.Pay Per Click
Every time as the user clicks on the website link then you have to pay for the number of clicks. That is every time our ad is clicked, sending a visitor to our website, we need a to pay a small amount for the search engine. It may not provide organic traffic but it is the easiest and quickest way to gain traffic to your website.
It is still important to use PPC as SEO takes time to generate organic traffic. A lot of ground work goes in PPC from researching and selecting right keywords, to organizing those keywords into well organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions.
3.Website Marketing
It is one of the biggest marketing asset marketing asset that could help your potential customers find what they are looking for and make the final purchase.
A customer spends some time in your website before moving on to the final decision of making a final purchase. So the website should provide good user experience that keeps your customer on your website for longer and helps them to find the products easily that they are looking for.
While creating a website keep in mind that your website represents your business. So make sure you create a good impression in user's view.
Make sure that your website has a good overall layout, graphics, design are well organized and designed. Make sure that your website is mobile friendly.
4.Content Marketing
Content marketing is an approach to marketing that focuses on gaining and retaining customers by offering helpful content to customers. It helps to improve the buyer experience and creates brand awareness.
It includes vedio making, blog posts, infographics, e-books, podcasts, social media posts etc. The consistent use of content marketing establishes and nurture relationships with expected and existing customers. When your customer thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they're more likely to choose when they intend to buy.
5.Social Media Marketing
It is one of the most trending and effective forms of digital marketing. Social media is continuously gaining traction for its immense benefits related to digital marketing and advertising. In social media marketing we use social media channels i.e., Facebook, twitter, Pinterest, LinkedIn, Instagram etc. to market a product or service. These are used to draw traffic to your website or to gain the attention of buyers.
With the ever-growing users in social media around the world, it's mind-blogging how much exposure your business could get.
you need to tail your customers everywhere, and social media is no exceptions. You need to connect with them on social that will help you build brand loyalty and also assist in customer retention. Social media is a golden-ticket to preach about your products and services while being in touch with your potential customers on a platform in which they spend the majority of time. Apart from providing customer service you can run ad campaigns, contests, create creative and engaging content.
It also helps you with is to analyze the marketplace and see what your competitors are doing. With the knowledge of such information you can plan your marketing strategies and be competitive in every way.
6.E-Mail Marketing
E-Mail marketing is the oldest form of online marketing and its still going strong. Most digital marketers use email marketing to adverse special deals, highlights content or promote an event. It is the act of sending out emails to customers, both current and prospective. Things like promotions, special offers are often sent to the mails of previous customers. It is economic and cost effective, measurable, action-oriented and you can engage with your customer any time. it will also allow the marketer to measure and collect data.
7.Affiliate Marketing
This form of marketing involves a brand ambassador for your business who helps to engage with potential customers and recommend the services or products of your business for a commission of pay.
You could reach to influencers or any successful individuals in the digital world and pay them to promote your business to a large number of audience.
To make digital marketing work for a business you need to create a strategy that is unique that helps to achieve your business needs.
You can use some of the strategies or all of the tools combined for your digital marketing campaign depending on your business category, audience, business size, business objectives. By using the right form of strategies and tools you will be able to attract the intended audience to your business, building brand awareness.
