The practice of Hotel Asset Management for hotels entering the third decade of the 21st century has evolved into an intricate process of analyzing layers of data and operating results, and then acting based upon the conclusions. The process requires great focus. Asset management is the practice of managing the value of the owner’s investment. And now that process becomes more urgent, but also more important than ever before.
When we began writing this article, it seemed that a relevant analogy would be to create a theme based on the year 2020 with perfect vision on increasing asset value. What a convenient theme that would have been. However, the Black Swan interrupted (and changed) everything. We don’t even know what the changes are, but we know they are coming at us at the speed of light.
