Optimizing Data & Making Content King Again: An API-first approach to CTV/OTT
With privacy laws getting more stringent due to the shift away from cookies and the collection of other personal information, targeting and adding value to ad placement utilizing contextual data is at the forefront of the industry, especially as CTV/OTT supply continues to grow.
I remember years back when contextual products were on every activation in-market, and now I can’t wait to see what unique contextual offerings emerge as innovation pushes away from cookies and into context.
KERV is uniquely poised for this evolution as we are the leader in AI-driven, in-video-recognition-powered metadata. This data fuels both in-video, contextual-data solutions for unique CTV/OTT contextual targeting capabilities, as well as offers interactive and/or shoppable responses for the future of video in historical, in-article keyword products.