Most CEOs and VCs personally read every well-formed email they get, even if they don’t know the sender. This means that if you send a great cold email to your favorite CEO, chances are it will get read.”
And, it’s true as a whole…
As someone who has worked in Marketing and Sales at a number of high-profile companies, I have personally received forwarded emails from the CEO at every single one…
This ultimately means CEOs do read emails in their inbox.
But, if your email is a typical canned email that you copy-pasted to your cold email list, you’re not going to get a response.
Your email must contain thought. It has to be personal, to the point and relevant for the CEO you’re trying to reach.
It should be friendly, clear as to what it is that you want, and what’s in it for them.
That’s not to say it should be transactional. It just needs to be something that will spark their interest. Your only goal is to get them to respond and want to continue talking to you.
