Now from the lowest to the highest, the lowest percentage of conversion is people you don't know, then it's people your people know, then it's people you know. Sometimes this is harder than this one by the way, but stay with me here. So Pat, great, now I know what my market is. Excellent. So how do I now get a market. No problem. You've got to look at prospecting as a multiple different ways of catching a fish. So you can't just have one way of doing it. You need to have multiple different nets out there and one of them is generally going to work with you. Pick any product. I don't care what product it is. Pick any product you're selling. You can figure out ways to get into other markets. How can you do that? One is social media, one outlet is social media, and there's a lot of people doing that, you can do it on YouTube, Facebook, Twitter, you can do sponsored posts, boost them, you can do Instagram posts and boost it, you can do YouTube, Google Adwords, there's so many things you can do on social media. The other one on people you don't know is networking events.
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You can go to networking events, especially the area of networking events that's predicated to the market that you're mainly marketing. So whatever your networking event you want to go to that people are there, I did a video on it last week -- what was the video called that we did last week? It was called how to Charm Like Casanova. In that video how to charm like Casanova, I talk about 18 different ways to master the art of networking. If you haven't watched that video, go watch the video. It's one of the previous episodes. So how to become a better networker. One is networking events. Another one is going into cold market prospecting.
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You just meet people randomly and you approach them and you have a script. Prospecting. Another one may be friendship farming; you're turning strangers into friends. So I don't know John, but I keep going to this restaurant and eventually John and I become best friends because we have lunch at 12:00 and every day we talk sports. Six weeks from now we had four beers together and I already know his life's story, his family, I just told him hey, what kind of business are you in. That relationship went from being a cold relationship to now warm, to now we went golfing together, we have a friendship now. Our wives have met each other, whatever. I know his kids, I've met his parents, I've met his girlfriend, I met her boyfriend, we're good, we get along. There's a relationship there. So strangers into friends. That's a whole different video by itself. Then there is friendship, where people that your people know. I love this part with referrals on prospecting because I'm going to get back to referrals but on the prospecting side, on who my people know, they make for the best prospects, on when I ask them specifically what kind of clients I'm looking at.
